A site called yiktik

February 16, 2008

yiktik.jpg

After a little over 6 months in the making, we have finally launched yiktik. It went live more than a week ago, and I had sent out invites to all my friends to check it out. And check it out they did, though only a handful opted to join in. To most of them information about private equity, venture capital and even politics is deemed “serious”. I dont find anything wrong with that, I like them for what they are, just wanted to pinpoint the reason for such a low turnout. Anyway feels like much work has been done, although I’d say that only now comes the harder part of driving traffic to the site, but we’re taking it easy for a while now. I don’t quite know how this is going to turn out, we did not decide to launch the site based on Gartner or Mckinsey research reports or anything. Nowhere does it say that the “online news aggregation market” is going rise like 250% over the next 5 years. We completely based it on our “gut feeling” that there was this growing need for aggregation of news content, especially for the business people. The coming months will prove whether we were right or wrong, but nevertheless it has been a good learning experience.

Jim Morrison once said “If you make peace with authority, you become authority”

Google(orkut’s owner) just did that by sharing the IP address of a guy who posted a “demeaning” picture of shivaji (no not that film), the warrior king. Since the act could lead to another round of godhra riots and millions could lose their livelihood, the police acted swifly but ended up arresting the WRONG FUCKING PERSON!!! The sad thing was that he had to spend almost 3 weeks in jail for no fault of his.

Well so much for a company who’s unofficial motto still remains “Dont Be Evil”. The big question is even if we abandon orkut and move to Facebook, would it be any different? I mean isnt it justanother big corporation? Why do almost all of these web companies which are usually founded on sound and ethical principles end up as just another vile corporation, hardly different from Big Oil and Big Media!

More on the orkut story, read this http://www.cnet.com/8301-13739_1-9811569-46.html