Though Dr.Paul has been lagging behind in all the polls and political pundits often refer to him as a “longshot”, he has one major weapon in his arsenal which could very well lead to his victory. Yes of course I’m talking about his “No Income Tax” stand. I believe with this single issue in hand, his campaign could see the light of the day and command greater attention from the main stream media if properly channelled. It is only through highlighting such extreme (as it may first seem) measures than talking about the foreign policy or the economy he can make a lasting impression on the general public.

  First one has to understand that the American public now isn’t what or how it used to be 50 years ago. Most people get their news from the television networks owned by huge corporations with vested interests and news paper readership has been on decline for past 50 years. The problem with television is that it has a mass appeal catering to a wide variety of audience which ultimately leads to the poor quality of content on them. There has been a gradual idiotization of the American public after world war II with the advent of what Seth Godin puts it as the “Television Industrial Complex”. With such a drastic change in the intellect, attitude and appeal of the public it is no more wise to try and talk sense into their ears. People dont want to hear about the how the economy is being ruined by the Fed or how the US Foreign policy creates a “blowback”. All they want to hear are dont-make-me-think catch phrases like “The economy is bad, but I can fix it”, “The terrorists are EVIL, I can get rid of them” and so on. In order to appeal to such a majority we should dumb down our ideas and message to their level and that is why I propose that “No Income Tax” should be the official motto of the Ron Paul Campaign.

  The current “Hope for america” motto is a very ineffective slogan that doest make the candidate step out. I mean almost all the candidates are talking about hope and change and they have become the most abused set or words in American Politics. Having a punchline like “No Income Tax for anyone” or “Elect me and you will never pay tax again” (i’m sure people can come up with something better) will immediately serve to bring attention to his campaign. Picture this,  your driving on a freeway and you see a billboard with a slogan similar to the one mentioned above and you see another billboard with a idealistic slogan like ‘hope for America’ etc, which do you think will arouse greater curiorsity and interest in you? It is time to stop being so idealistic and time to get real. It is a known fact that no one likes to pay taxes. Taxes take away 30-40% of our hard earned income and nothing can be more appealing that to hear someone say that he will immidiately get rid of income tax enabling to keep all that you have earned to yourself. Middle America will completely fall for it and those who look at with suspicion will atleast bother to find out more about him. You have to understand that its is better to have both positive and negative opinions about someone running for the president than to have none at all. Atleast now people will take note of him, which could translate into more media attention and the effect could snowball easily given Ron’s honesty and integrity and not to forget his intellect.

  The other key factors in his campaign is the immediate end to the Iraq war. This could go down well in the liberal, bush-hating neighbourhoods. Face it, Dr.Paul and Kucinich are the only people willing to end this war even when latest polls indicate that 70% of the Americans don’t approve of it. Tapping into a majority of this 70% could very well be the crucial step in gaining victory in this election. The message of “No more war” coupled with the message of “No more Income tax” has the potential to cause total disruption in the primaries and send shockwaves across every American household.

  You may ask how in the world would the campaign, with all the hostilities towards it by the main stream media, ever get this message out. Well that’s where the massive campaign contributions come into effect. They could only ignore him in the news but they can’t deny him ad slots and with that 20 million that the campaign received this quarter he sure has enough to buy lot of slots to showcase the message. Billboards are also excellent choice to make sure you are heard. Be warned though, if your going to show the same old Ron Paul campaign ad with the constitution behind and him talking about the founding fathers etc you sure have blown all that money off in the name of hope and liberty. The new message should be appealing, hard and punchy. Thats how he could ever get past the the single digit numbers in the primaries.

  To prove my point I’ll tell you how the elections are won here, in India. When a local party stood for elections last year, they made one big promise. They announced that they would give away TVs to each and everyone in the state if they are elected to power. That coupled with other such populist measures made sure that their victory was firmly secure. To you and me this might sound preposterous, but the to people like them its pure politics. Pure bred politicians will do anything, I mean anything, to get to the seat of power. If only you could watch their campaign ad you could learn a lesson or two. The message was pure and simple, elect us and you will get a TV free. Though they had a long list of measures and issues in their official manifesto, they chose only to highlight the most appealing part of it. People in America are dealing with the same kind of politicians only that they are more polished. So when your dealing with a competition that knows how to cater to the public through threats (Giuliani’s campaign ad) or through sentiment (Hilary’s hilarious emotional moment), you have to learn to keep your ideals aside and make sure your message leaves an impression in the public as theirs.

  The campaign should also make sure that the people understand that inside everyone of those neocons is a war-monging megalomaniac waiting to explode and inside the so called democrats are hidden the ideals of Marxism and collectivism, the complete opposite of what made America really a great nation. Highlighting the ugliness of your competition is a sane and necessary move. People should be made to realise that America is on the verge of a complete disaster, both economically and politically and this election could very well be the most important in its history. The public should be made to realise that if one republican moron is elected he will roll back 2000 years of civilization in the name of God and that the other republicans are only very eager to start another war which could very well be the cause of America’s self destruction. Most importantly, the democrats , who look like the saviors now, should be shown as the people who will only increase government spending and leave the nation in heavy debts. Its never too late to realise the ineffectiveness of the current path of Paul’s campaign and unless radical steps are taken, Ron Paul will always remain a minor footnote in American political history. And as for the revolution continuing after Ron Paul, let me tell you there’s no revolution without Ron Paul, its either now or never!